Helping 1st-time B2B SaaS founders launch and grow startups from zero

Free beta access to my growth course for founders, marketers and product managers

I'm offering free beta access to my 5+ hour course for 1st-time B2B SaaS founders launching and growing their startup. B2C SaaS founders, marketers and product managers will also find this course useful.

How to price SaaS in 3 steps

🟢 Price Point + 🟡 Billing Frequency + 🔴 Feature Set. Here's how it works:

This is how your mind makes a decision for you

Information + Interpret + Analyze

Focus on selling the benefits that matter

Decades of traditional sales and marketing has told you that it's enough to simply list to prospects the different benefits of your product. That doesn't work. Why?

Breaking your comfort zones isn't enough

Breaking comfort zones isn't enough for long-term business success.You must also change the way you see (i.e. your context)

The single biggest mistake founders make

If you're building a product (or have plans to), make sure you know how to create awareness in the market for what you're selling, and how to monetize that attention

Fifteen ways to raise your perceived value

Higher perceived value = higher prices you can charge

Big gains from modest effort

Rather than trying to knock any one area out of the park, you instead focus on smaller gains across a number of areas

Customers want an outcome and not actually what you sell

What you're selling is merely a conduit for the achievement of a goal

Life isn't fair - but you can do something about it

Life isn't fair, and will never be fair - but you decide your next moves

Don't take common "wisdom" at face value automatically

Accurate thinking matters if you want to successfully navigate the many complexities and nuances of life

Prioritize picking the right audience over an irresistible offer and great ad creative for marketing success

Prioritizing correct audience selection over an irresistible offer and ad creative underpins any successful marketing campaign. The longstanding rule of thumb was 40/40/20, but I no longer think that's right

Become your buyer's preferred choice by adding value along these 3 touch points

Provide relevant value to your prospects and customers before, during and after the main transaction

What creates lasting change in us?

Beliefs = Thoughts = Actions = Outcomes

Go deep or go wide when targeting customers to grow your business

There are two ways to pick your buyer segments: you can go wide or go deep

Prospects need to know your Capability, Competence and Congruence before becoming customers

I bet you're leaving easy money on the table. How? You're failing to show Capability, Competence and Congruence in your marketing and sales

The key customer-side people to build relationships with during the sales process

At 29, I built and ran the sales engineering team for Thomson Reuters' most profitable software division in Asia (10+ markets). These are the key people you will encounter during the B2B sales cycle.

Six simple ways to win back more time

The are six ways to reclaim your time

Use the 5 Stages of Market Awareness Framework to Turn More Prospects Into Customers

Your objective is to move your prospects through the different stages by making them aware of their problem, establishing your product as the ideal solution and then giving them the right incentives that make them buy

How I deal with procrastination by walking into the resistance

I find that procrastination (at least when I experience it) has a lot to do with trying to get away from the mixture of different uncomfortable feelings I know I will feel if I complete a task in a way that falls short of the standard I envision

Your most ambitious staff will leave if you can't consistently win in your marketplace

As a startup leader, one of the best ways to build loyalty amongst your most ambitious staff is pretty simple: win in your marketplace

Six ways to pivot your product and company

Is your business stuck? Six ways to pivot and break out of the rut - with real-life examples

Troubleshoot churn with these 3 steps

Here's the simple 3-step framework I use with my clients to troubleshoot churn.

Adapt or go extinct in an ever-changing world

If you're not where you are right now, maybe you need to reconsider which of your beliefs and thoughts about yourself and the macro environment are actually serving you.

A deep dive on the 3 core dials that attract more leads and more customers

Tweak these 3 dials and you'll have more leads, and more of these leads turning into customers