Big gains from modest effort

Rather than trying to knock any one area out of the park, you instead focus on smaller gains across a number of areas

Big gains from modest effort
Photo by Christine / Unsplash

One of the most important lessons I learned from marketing legend Jay Abraham is the concept of exponential growth.

Rather than trying to knock any one area out of the park, you instead focus on smaller gains across a number of areas.

Let's say you shoot for a modest 10% improvement in three areas.

When multiplied that's a 33% improvement in total.

That's a lot easier than trying to improve by 33% in one area alone.

It's a lot more difficult to raise a single area by a third, than to improve three separate areas by one-tenth each.

These areas of improvement could be in any area of your life: business, finances, health, fitness, relationships, social life or any number of areas.

Try this when you're looking to achieve surprisingly big gains with modest effort.

And hey, this doesn't stop you from hitting home runs in the areas you want either.