Yes, you can create money-making innovations for your business right now.
By not thinking of "innovation" as just industry or world-changing ideas such as AI, blockchain or AR/VR.
Instead, innovation is anything that improves the experience of your:
And they don't need to be big improvements.
Small, simple improvements can be innovations that make a noticeable change to your business.
1\ An improved landing page that more clearly spells out the benefits and features of your product
2\ New payment plans (pay quarterly) and methods (for eg. crypto)
3\ New project management processes that speed up feature delivery by 20%
1 = Prospect-focused innovation
2 = Customer-focused innovation
3 = Team-focused innovation
Don't let "innovation" as it's commonly portrayed scare you from making small improvements that materially improve your revenue and profit margins.
In fact, you're probably better off implementing a number of small innovations rather than trying to hit one giant home run.
If you improve 3 areas of your company by just 10%, you improve the entire business by 33%.
Much easier than try to get a 33% improvement in one area alone.
Sure, go for the big home runs if you want.
But don't forget the low-hanging fruit as well.