A simple formula to allocate your marketing resources

Not sure where to concentrate your energy and resources to achieve maximum success in your new marketing campaign?

Try the 40/40/20 Rule.

It states that:

· 40% of your success will come from who you target
· 40% will come from your offer
· 20% will come from your copy (including visuals)

Keep in mind that this is a rule of thumb only, but it will give you a general idea of what to prioritize.